Soul.  Name.  One and the same.

The choice of a name is often the single most important marketing decision a team will ever make.

In the world’s oldest cultures, the words for “name” and “soul” were identical or very similar.

A great name (mark) encapsulates what’s important to your audience in a way that powerfully expresses your essence (Zen).

A great name has the power to define & realign markets while inspiring individuals and bringing teams together.

Soul. Name.
One and the same.

The choice of a name is often the single most important marketing decision a team will ever make.

In the world’s oldest cultures, the words for “name” and “soul” were identical or very similar.

A great name (mark) encapsulates what’s important to your audience in a way that powerfully expresses your essence (Zen).

A great name has the power to define & realign markets while inspiring individuals and bringing teams together.

Meet the Process

 
  • ASSESSMENT

    • Finalize Goals & Milestones
    • Review Background Information
    • Develop Questionnaire (when applicable)
    • Evaluate Customer/Market Insight (if available)
  • DISCOVERY

    • Discuss Questionnaire Responses (when applicable)
    • Conduct Key Stakeholder Interviews (if appropriate)
    • Analyze Competitive Landscape
    • Validate & Rank Core Criteria
  • EXPLORATION

    • Create Naming Tree
    • Generate Thousands of Names
    • Secure Dotcom URLs (when desired)
    • Pre-Screen Names Globally (legal)
  • PRESENTATION ONE

    • Introduce Naming Tree
    • Interactively Prune Naming Tree
    • Update Core Criteria (when necessary)
    • Distribute Feedback & Recap (within 24 hrs.)
  • REFINEMENT

    • Refresh the Naming Tree
    • Generate Thousands of Additional Names
    • Secure Dotcom URLs (when desired)
    • Pre-Screen Names Globally (legal)
  • PRESENTATION TWO

    • Review First Round Favorites
    • Interactively Prune Refreshed Naming Tree
    • Execute Surgical Strike Round (when necessary)
    • Identify Semi-Finalists
  • VALIDATION

    • Support In-Depth Legal Screening (client driven)
    • Coordinate Global Linguistic Analysis (highly recommended)
    • Conduct Market Research / Insight Testing (if desired)
    • Complete International Safety Testing (when Rx applicable)

Meet the Process

 
  • ASSESSMENT

    • Finalize Goals & Milestones
    • Review Background Information
    • Develop Questionnaire (when applicable)
    • Evaluate Customer/Market Insight (if available)
  • DISCOVERY

    • Discuss Questionnaire Responses (when applicable)
    • Conduct Key Stakeholder Interviews (if appropriate)
    • Analyze Competitive Landscape
    • Validate & Rank Core Criteria
  • EXPLORATION

    • Create Naming Tree
    • Generate Thousands of Names
    • Secure Dotcom URLs (when desired)
    • Pre-Screen Names Globally (legal)
  • PRESENTATION ONE

    • Introduce Naming Tree
    • Interactively Prune Naming Tree
    • Update Core Criteria (when necessary)
    • Distribute Feedback & Recap (within 24 hrs.)
  • REFINEMENT

    • Refresh the Naming Tree
    • Generate Thousands of Additional Names
    • Secure Dotcom URLs (when desired)
    • Pre-Screen Names Globally (legal)
  • PRESENTATION TWO

    • Review First Round Favorites
    • Interactively Prune Refreshed Naming Tree
    • Execute Surgical Strike Round (when necessary)
    • Identify Semi-Finalists
  • VALIDATION

    • Support In-Depth Legal Screening (client driven)
    • Coordinate Global Linguistic Analysis (highly recommended)
    • Conduct Market Research / Insight Testing (if desired)
    • Complete International Safety Testing (when Rx applicable)