Brand Architecture:Hard to nail.Easy to fail.


A sprawling mess of disconnected names is painful for any organization.

Zenmark Naming Acumen (ZNA) ensures every brand name uniquely stands on its own while seamlessly integrating into your branding ecosystem.

The central challenge:  solving for today while designing for tomorrow.

Brand Architecture:
Hard to nail. Easy to fail.


A sprawling mess of disconnected names is painful for any organization.

Zenmark Naming Acumen (ZNA) ensures every brand name uniquely stands on its own while seamlessly integrating into your branding ecosystem.

The central challenge:  solving for today while designing for tomorrow.

Brand Architecture Services

Nomenclature

Option 1: Trim the roster
Option 2: Reboot the franchise
Option 3: Add rooms without burning down the house


Versioning Systems

Good – Better - Best
Model Numbers Made Easy


Naming Guidelines

Do this & Don’t do that.


M&A Brand Audits

Change the name or keep it the same


Trademarkable Taglines

Pump up the volume


Nomenclature

1. Trim the roster
2. Reboot the franchise
3. Add rooms without burning down the house

Versioning Systems

Good – Better - Best
Model Numbers Made Easy

Naming Guidelines

Do this & Don’t do that

M&A Brand Audits

Change the name or keep it the same

Trademarkable Taglines

Pump up the volume

Core Criteria: The distilled essence of the Discovery Phase; a set of 3 to 5 words and/or short statements which represent the ideal impressions you’d like to elicit within the heats & minds of your target audience(s).