Meet Z Leads

Rob McD

Vice President, Verbal Design

Contact Information


Office: (415) 434-4800

Rob McD, The Wordbreeder, co-founded Zenmark in 1999, where his spirited team created and defined the exciting new field of Verbal Design.


He served as Executive Vice President of Creative for scores of naming and branding assignments which put Zenmark on the marketing map.

10 years in, Rob took a break from his leadership role to pursue Verbal Design as a discipline and help raise 4 children. Living on the Redwood Coast of Northern California, he continued to serve Zenmark as a Senior Naming Consultant and has recently re-joined Z team as a full-time player.


After earning an MFA in Screenwriting from the UCLA School of Theater, Film and Television, Rob honed his verbal chops as a script doctor in Hollywood then shifted his focus to creating names & brand narratives.


Before that he graduated with honors from the University of North Carolina at Chapel Hill with a BA in Journalism (Advertising focus) as well as a BA in Radio, Television, and Motion Pictures.


Rob McD has fun teaching the world's first-ever classes in Verbal Design. 

Favorite Brand(s)

  • Federal Reserve
  • Dodge Grand Caravan
  • Sustainable Abundance (“Sustabu”)

Meaningful Name(s)

  • Verania (daughter)
  • Terra, Eve, and Merlin (TEaM)
  • New Open Being (family-made book)


  • Concept Integration; Narrative Innovation;
  • Creating “Trance Codes” for Dance Mixes;
  • Studying Media & Mind Control/Liberation