Meet Z Leads

Jennifer Sirop

Chief Trademark Officer

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Jen is naturally gifted and intuitive at trademark research and analysis. She has 30 years of industry experience, most recently as Vice President, Trademarks at Brand Institute.  Jen’s specialty is searching and clearing pharmaceutical brand names. 


She is the legal mind behind some of the most efficacious methodologies and strategies currently employed for screening and analyzing proposed drug names.   


Jen began her trademark career in New York City at Corsearch, a global trademark search firm, where she was a Senior Researcher, Trainer, and Pharmaceutical Project Manager.  She later took those skills to Miami, as B.I.’s Director of Trademarks.  Over her 14-year tenure, she held progressively responsible leadership positions.  


She has worked on thousands of brand naming projects in Life Sciences and other industries.  Her extensive experience in naming includes: non-proprietary, OTC, medical devices, animal health, delivery systems and healthcare networks, as well as technology and consumer products. 


Our CTO holds a Bachelor of Arts degree in History and Political Science from the College of Staten Island – CUNY. She lives in Plantation, Florida, where she is continuously striving to develop a green thumb.