Core Criteria: The distilled essence of the Discovery Phase; a set of 3 to 5 words and/or short statements which represent the ideal impressions you’d like to elicit within the heats & minds of your target audience(s).
Core Criteria
The distilled essence of the Discovery Phase; a set of 3 to 5 words and/or short statements which represent the ideal impressions you’d like to elicit within the heats & minds of your target audience(s).
