Brands, like all bridges, must be engineered. Zenmark's mission is to design and build the structural foundation upon which you New Brand will rest and from which it shall rise to category leadership.

The choice of a name is the single most important marketing decision you will ever make. The planet's oldest cultures regarded the name of a thing to be identical with the thing itself. Words for "name" were virtually the same as words for" soul".

The product or service name should compellingly express the essence of you brand's central promise. Today's media-saturated environment places enormous demands on what already a scarce resource: Human Attention. Now more than ever, your marks must instantaneously captivate your target audience.