The stories that define us.

What are we saying, thinking and doing about naming, strategy and research? You can find it in our newsletter. Below is a sampling for your reading pleasure. We welcome you to sign up.

Does a dotcom URL still matter?

Trintellix from Brintellix

Trintellix becomes Brintellix after concerns over look-alike issues with Brilinta More »

Why We Would Never Hire a Naming Company

A tongue-in-cheek Top 10 list we’ve put together that illustrates many of the things we’ve heard over the years in the context of being asked: Why should we hire a naming agency? More »