Out in the marketplace, names battle for mindshare. And today, it happens at a time when brands are forced to compete for the scarcest natural resource of all: human attention. So the challenge for branding companies is to insert language into the conversation without simply adding noise.
At Zenmark, we apply a blended discipline to the process that ensures the art of naming is closely aligned with the science of branding. Solving the problem today while outlining the road map for tomorrow.
The following strategy services are offered:
- Brand Architecture
- Brand Audit
- Competitive Assessment
- Naming Guidelines
- Nomenclature & Taxonomy
- Positioning & Messaging