Our Names

A passion for words that matter.

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Afaria
SAP Afaria Cloud is an enterprise solution for MDM (Mobile Device Management). It enables enterprise IT organizations to centrally manage and secure employee smartphones, tablets, mobile computers, et al. (Originally developed for XcelleNet).

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Airave
Sprint & Samsung co-branded their voice and data signal booster (personal cell tower) for homes or small offices with poor mobile reception. Airave combines the "air=wireless” metaphor with rave (to talk wildly or enthusiastically).

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Amicore
The eHealth dream team of Pfizer, Microsoft & IBM launched Amicore to meet the technology and clinical infrastructure needs of medical group practices. The name amicably fuses the French word for friend (ami) with the most essential part of anything (core).

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Amium
Formerly Aero FS, Amium is a filesharing application that makes it easy to collaborate so you can work better together.

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Applimation
Before being acquired by Informatica, Applimation was a pioneer provider of lifecycle application management software solutions. By simply changing a “c” to an “m,” application becomes Applimation: The Art of Application Management.

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Arnuity
GlaxoSmithKline engaged Zenmark for a large project to develop names for future medicines and medical devices. Arnuity was one of those names and was selected for an inhaled medicine used to treat asthma (when combined with the Ellipta inhaler). Full Case Study»

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Atelier Emmanuel
French hairstylist extraordinaire, Emannuel Noel, desired the perfect name for his new downtown San Francisco salon.   Atelier is French for workshop. The winning name pays homage to his Gallic roots while being approachable to an English audience. 

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Audistry
Dolby. The name is synonymous with awesome sound. A new technology offering personalized sonic enhancement called for an equally resonant name. Audistry by Dolby bridged audio and artistry and honored the client's high creative standards. Full Case Study»

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Axis
An Android powered, touch screen, smartphone by LG with a slide-out QWERTY keyboard. The name Axis was chosen to accent the device's position as the centerpiece of your digital life. 80,000+ apps revolve around it (including voice-activated Google).

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Bolt
General Motors needed a name for Chevy's new electric vehicle, and they needed it to tie in with their existing hybrid vehicle, Volt. Bolt fit the bill and also had a nice correlation with the lightning imagery on the car.

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Captr
A low-cost, high-value camera phone from Cricket Wireless:  VGA camera, text and picture messaging, MyHomeScreen for one touch access to your favorite information, Mobile Web, Games, Apps, Bluetooth, voice recognition and more.

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Celixir
Formerly Cell Therapy, Celixir discovers and develops life-saving and life-altering regenerative medicines to help patients with the greatest medical need.

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Certiport
Certiport, a Pearson VUE business, provides performance-based certification exams and practice test solutions for academic institutions, workforce and corporate technology markets.  Globally recognized credentials for Microsoft, HP, Autodesk, Adobe, et al.

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Certriad
AstraZeneca and Abbott Laboratories typically compete. When they co-market a drug, there's a concensus-builiding challenge.  Zenmark developed the strategy which led to a name, which we then validated through market research & safety testing. Full Case Study»

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ClickWell
Stanford Health Care asked Zenmark to create a name for their new online medical center, which allows patients to interact with doctors without coming into a clinic. We recommended ClickWell because it combined references to the technology as well as its ultimate purpose of the site.

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Coalogic
Coal comes in a wide range of quality. At different energy load levels, it’s more efficient to burn specific coal types. GE Energy’s CoaLogic management system ensured coal-fired plant operators are always burning the right coal at the right time. 

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Cometriq
Exelixis engaged Zenmark to name one of its new molecules — a breakthrough thyroid cancer treatment (monastic medullary thyroid cancer, or MTC, to be specific). The name Cometriq conveys high efficacy (comet) and intelligence (IQ). Full Case Study»

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Compostmodern
Compostmodern is the biennial conference for sustainability and design, which gathers visionaries from around the globe to explore design’s role in creating a more resilient world. 

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Corevist
B2B2Dot0 knows b2b ecommerce.  But their company name typically required explanation.  After working with Zenmark, ,they decided Corevist was a more appropriate expression of how they allow a business to quickly view core business process information.  Corevist offers  cloud-based, real-time integration with SAP ECC, SAP All-in-One, and R/3.  Full Case Study»

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DockSpot
General Motors wanted to include a new inductive (wireless) charging station for mobile devices in its cars, but it needed a name that would fit all types of cabin configurations and dock styles. DockSpot is both clear and versatile enough to fit in luxury sedans and big trucks without confusion. Full Case Study»

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Evoltra
Names that need to work globally raise the linguistic stakes. For Bioenvision (now owned by Genzyme) we created the name Evoltra, capturing universal notions of evolution and energy to form a simple mark for a breakthrough pediatric leukemia drug. Full Case Study»

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eXplorist
Whether your interest is boating, hunting, fishing, backcountry exploration, or high-tech treasure hunting (geocaching), the Magellan eXplorist series offers premium, rugged handheld GPS devices that let you navigate from doorstep to summit.

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Expo
The Expo is a business-focused Windows Mobile phone from LG.  It integrates fingerprint sensing technology into the stylus operated screen and utilizes a first to market optional pico-projector for projection of presentations up to 8 feet away.

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Fusic
While quaint today, the LG Fusic was once one of the most advanced feature-phones available. It packed an FM transmitter, the ability to download songs, and an iPod-like music control face. Fusic is a pitch-perfect fusion of “fun, phone and music.”

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GenGauge
GE Energy’s GenGauge was a major advance in how utilities make power generation decisions regarding consistent fuel quality and operating performance. GenGauge instantly delivered fuel flexibility and real-time data.

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Gridstream
Sometimes a category lends itself towards familiar words — a challenge in that it creates overlap. We avoided the me-too syndrome for Landis+Gyr — naming a new smart grid system with a nod to the smooth flow of data: Gridstream.

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Helix
The LG Helix is a flip-phone with basic functionality found on regional U.S. wireless carriers. Straightforward and afforable mobile communication.

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Hiptop
One of the first smartphones in the world, the Danger Hiptop was better known as the T-Mobile Sidekick in the U.S. Winner of numerous awards including Best of CES (Consumer Electronics Show). Desktop, laptop, hiptop; need we say more?

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Incite
The Incite was LG’s first foray into the U.S. smartphone arena.  Built for business, the Windows Mobile-based LG Incite blended premium capabilities with ultramodern design and featured a 3" touchscreen.

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Incruse
Another result of our long relationship with GlaxoSmithKline, this name was selected for a medicine used with the Ellipta inhaler to treat chronic obstructive pulmonary disease (COPD). Full Case Study»

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Invision
The LG Invision smartphone put the full spectrum of entertainment options right at your fingertips by featuring the ability to watch broadcast-quality, full-length TV shows on the go (before this capability was ubiquitous).

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Jurni
Jurni Network, a Sabre Travel Network brand, was a leisure travel agency consortium that enabled offline agencies to sell more products from preferred travel suppliers by using sophisticated market intelligence.

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LifeDrive
Launched by Pfizer, LifeDrive was a quarterly lifestyle publication for men who were either taking Viagra or considering it. Zenmark was commissioned to create a name that sounded appropriately virile yet thoroughly respectable.

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Lotus
The LG Lotus is a fashion forward flip phone for Sprint that offers the perfect combination of style and substance with a full QWERTY keyboard and wide display. The Lotus was designed by Christian Siriano, winner of Season 4 of the TV hit “Project Runway.”

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LQD
Switch Lighting created a technology that cools both an LED light’s surface and internal components. Innovation so advanced, it deserved a category-defining name. LQD is simple shorthand that suggests brilliant liquid cooling for breakthrough LED bulbs. Full Case Study»

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Lupaneta Pack
Lupaneta Pack from Abbott combines Lupron (a pituitary agonist) with norethindrone in a single package. Lupaneta leverages the familiar “Lup” prefix of Lupron and fuses it with “neta,” a norethindrone abbreviation commonly used by healthcare professionals.

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Marketvine
Marketvine by Dell is an innovative social advocacy platform.  It is committed to helping organizations and individuals reach more customers and grow profitability while protecting brand identity. Marketvine = Commerce Connectivity. Full Case Study»

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MassTrans
MassTrans was a web server acceleration technology that removed the connection processing burden from servers. It employed specialized packet-processing engines to optimize network protocol processing for the web client/server exchange.

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MobShop
Enthusiastically backed by web titan Marc Andreeson, MobShop (formerly known as Accompany) was one of our first names and was one of the Web’s first group-discount buying sites.   Think Groupon way ahead of its time.

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MSGM8
The Cricket MSGM8 is a starter messaging phone with a QWERTY keyboard. Fun, afforable mobility.

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Music Video Revolution
Freddy Demann’s Music Video Revolution assembles some of the most groundbreaking music videos from the 1980s and 90s into one collection. Unforgettable sounds and visions blast you into the past.

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Mystique
The LG Mystique is a stylish and compact clamshell phone that sports a large external touch screen which makes all your favorite contacts available at the touch of a button. The Mystique takes the mystery out of managing your multimedia library.

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NetReady
Dell NetReady provides a pay-as-you-go mobile broadband connection when you are away from your home, office or WiFi hotspot. Easy Internet Anywhere.

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NetVein
NetVein (formerly CoreFuzion) provides a suite of operating infrastructure and support services for e-businesses, setting the global standard for complex managed services and delivering total solutions customized to each client’s needs.

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OATH
OATH is short for “Initiative for Open Authentication,” an industry-wide collaboration, led by Verisign, to develop an open standard for the universal adoption of strong authentication. Open Authentication. I swear I am who I am.

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Olumiant
First to market Janus kinase inhibitor (JAK) for the treatment of diabetes.

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One Click
This highly customizable and easy to navigate user interface from Sprint was essential before Android-based smartphones became available. One Click provided quick access to various applications and features on many mobile devices.

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OnPro
NEULASTA® OnPro™ is an On-body injection kit administered to patients that automatically injects a patient with Amgen’s Neulasta add-on therapy a day following a chemotherapy treatment. Onpro allows the patient to forego a return trip to a doctor’s office or clinic to receive Neulasta. Once the injection occurs the patient can remove the device and carry on with their normal routine.  

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Optifire
GE Power Systems’ OptiFire was a boiler management tool that provided plant operators with real-time least-cost boiler control set points while maintaining NOx and other emissions within permissible limits. Optimum burning technology.

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Overdrive
For Sprint, every new advance is a potential advantage. This mobile hot spot device expanded upon their leadership in broadband service. The name Overdrive spoke to a technology that overdelivers mobility — and keeps Sprint out front. Full Case Study»

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Palaterra
Palaterra is a blended red table wine by Napa Valley’s Spencer-Roloson Winery. The name is an elegant mixture of terra (earth), palette (a board used for mixing paints) and palate (a person’s appreciation for taste & flavor). Full Case Study»

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Panorama
Scientific naming poses unique challenges. For Natera, we balanced technical accuracy with simplicity in naming a prenatal test. The resulting Zen-mark, Panorama, captures the expansive view this treatment brings to pregnant couples. Full Case Study»

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Parsabiv
Parsabiv - Adjuct Chronic Kidney Disease (CKD) therapy for dialysis patients with secondary hyperparathyroidism from Amgen.

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Phyve
Phyve (formerly known as Digital Medical Systems) delivered applications and infrastructure that made it practical for healthcare organizations to exchange confidential information over the Internet. An HIPAA compliance enabling eHealth pioneer.

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Print 2.0
At the height of Web 2.0 mania, HP announced its strategy for making printing relevant and empowering as both personal and professional content increasingly moved from the desktop to the web: Print 2.0.

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ProtectionPilot
ProtectionPilot, by McAfee, was a flexible suite enabling Small and Medium-sized Businesses to deploy and manage active threat protection from a centralized location. An SMB security sage.

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Pulse
Dolby Pulse is an advanced mobile audio codec (compression/decompression) that provides better sound for streaming and mobile entertainment. Optimized for music-on-demand services, internet radio, and music video applications.

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QRL
Familiarity quickens communication. The name, QRL, was penned for Dell to brand a tool that enables IT pros to access everything from manuals to system designs by scanning a QR code. Full Case Study»

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Quantum
The LG Quantum is one of the first smartphones to use Windows Phone 7. A “you know what?!” kind of leap forward. It features a 3.5” touch-screen with a full slide out QWERTY keyboard and includes Microsoft Office Mobile.

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QuickPage
HP QuickPage is a simple, complete contractual service which provides greater printing environment optimization and cost control for Small to Medium Businesses (SMBs). It covers hardware, installation, supplies, support and maintenance.

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Repatha
Amgen's anticipated blockbuster cholesterol product expected for approval in the US Summer 2015.  We were selected by Amgen to develop and validate brand names for this asset and among a number of existing marks found Repatha, a name the team felt elegantly evoked imagery perfect for this product. Full Case Study»

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Revestive
Naming expertise knows no bounds. Or boundaries. Zenmark successfully teamed up with Stockholm-based Skriptor to name a new Crohn’s disease treatment from Nycomed. The winning mark, Revestive, evoked a sense of digestive renewal. Full Case Study»

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RoadMate
Every client has their own criteria for judging names. The navigation technology company, Magellan, sought real-English-sounding names, free of marketing jargon. Our creation, RoadMate, hit a home run and today remains a GPS series leader. Full Case Study»

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Rumor
Zenmark's name for one of the first phones designed for text-heavy users was LG Rumor. A brand as irresistible to the core younger audience as up-to-the-second word on the street. Later incarnations include Rumor Touch and Rumor Reflex. Full Case Study»

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SabreSonic
SabreSonic is an innovative, high-performance passenger management solution featuring access to reservations, inventory management and departure control tools. Backed by 40+ years of industry experience and relied upon by 90+ airlines.

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Safyral
Bayer needed help. Fast. With FDA rejection of an earlier brand name, the healthcare giant turned to Zenmark to crack the code on a new oral contraceptive in record time. Safyral was born — evoking a healthy, natural tone. Full Case Study»

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Spyder
The web-spinning LG Spyder featured a full touch-screen with a keypad-slider underneath, a metal-body design, a music player, and a handy 2.0 megapixel camera.

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Suvus
Suvus, from Bioenvision, was a pharmaceutical treatment for patients with Hepatitis C (HCV). Unfortunately the drug never made it to market. It would have been one of the handful of palindromes in the pharma name landscape.

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Taltz
Taltz, an immunosuppressant indicated for the treatment of plaque psoriasis in adults. The first single syllable drug name approved by FDA in over 10 years.

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Tanzeum
Zenmark specializes in multiple-asset naming projects. For GlaxoSmithKline, this meant an entire pipeline. Nearly a year later, GSK had a set of candidates that met rigorous legal & creative requirements. Tanzeum (albiglutide) is for adults with type 2 diabetes. Full Case Study»

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Teridian
Teridian is a brand of mixed-signal ICs, primarily for energy-management markets, made by Maxim Integrated Products. The name is based on meridian: a circle of constant longitude passing through a given place on the earth’s surface & terrestrial poles.

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Trax
The LG Trax was a clamshell style phone on the AT&T network. Primarily designed for heavy multimedia users, it featured external music controls plus dedicated buttons for texting, instant messaging and mobile web browsing.

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Trobalt
Zenmark specializes in multiple-asset naming projects. For GlaxoSmithKline, this meant an entire pipeline. Nearly a year later, GSK had a set of candidates that met rigorous legal & creative requirements. Trobalt is a seizure medication. Full Case Study»

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Venue
Built on the Stage user interface, Dell Venue is right at home in the boardroom or the classroom. A do-everything Android smartphone (for T-Mobile and AT&T) that efficiently helps you stay connected, informed and entertained. Choose your venue.

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Vistrio
A joint venture between world travel commerce leader Sabre Holdings and business intelligence and data analytics provider Equitec. Vistrio’s experience & security solutions offer a membership database unprecedented for travel marketers.

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Vortex
LG Vortex was an Android 2.2-based mobile device geared towards first time smartphone buyers on the Verizon network. Vortex drew people in with a 3.2” touchscreen, a Snapdragon processor, and a SWYPE keyboard.

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Wellbound
Satellite Healthcare decided to create a better “in home” experience for dialysis patients via a ground-breaking network of self-care training & education centers. Our branding solution, WellBound, inspires patients with its unbridled positivity. Full Case Study»

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Wellcore
Laburnum Networks tapped Zenmark to create a new corporate name before launching its Mobile Personal Emergency Response System (M-PERS). Using advanced motion detection, Wellcore automatically detects falls & sends for help.

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XOHM
Sprint selected Zenmark to create a bold new name for its first-to-market mobile broadband offering. The dramatic XOHM blends “X marks the spot” with Ohm (electrical current) while resourcefully evoking roam, dome and home.

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Yervoy
After others had failed and with time running short, Bristol-Myers Squibb turned to Zenmark to name a new melanoma drug. Our concise solution, Yervoy, is pronounced nearly identically in all languages. A huge advantage in marketing efficiency. Full Case Study»

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Zoove
Zoove is the creator of the StarStar mobile platform. It is a new type of mobile phone number for brands to deliver mobile experiences to smartphones. Fast, simple, brand advocate breeding fun. Enabled on all major U.S. carriers.