Work

Our work speaks for itself. Allow us to elaborate.

Brevity is all well and good. But hey, we’re talking about ourselves here. Zenmark has the ability to elevate a company’s brand above the marketing noise. In every pursuit, we strive to uncover the opportunities others miss. To surprise. To delight. To impact brands and move companies forward. Whether that means naming, strategy, or research.

Our work has earned us both the respect of our peers and repeat business across a wide spectrum of creative challenges. Here’s a sampling of our success:

Certriad

Certriad

Instinct backed by analysis.

AstraZeneca and Abbott Laboratories typically compete. But when they co-market a drug, the challenge grows. We took on that charge and developed the strategy which led to a name, which we then validated through market research & safety testing. More »
Gridstream

Gridstream

Freshing up the familiar.

Sometimes a category lends itself towards familiar words — a challenge in that it creates overlap. We avoided the me-too syndrome for Landis+Gyr — naming a new smart grid system with a nod to the smooth flow of data: Gridstream. More »
Sprint Guidelines

Sprint Guidelines

The first rule of strategy: Have one.

With the explosion of wireless devices, Sprint turned to Zenmark to create a framework for developing catchy names to resonate with consumers thematically and emotionally. And mobile brand architecture to simplify everybody’s life. More »