Design seeks order. It implies passion, art and even perfectionism. Just as thinkers look for intelligent patterns in the world, we look for them within a corporate nomenclature and the greater cultural universe in which they compete. So while many firms like Zenmark refer to their specialty as verbal branding, we prefer the term, Verbal Design. We’re not trying to sound important. Just accurate. An essential criteria, we believe, for those who do what we do.